Block Launches Major Bitcoin Consumer Campaign Targeting 60 Million Americans

Block, Inc. (NYSE: XYZ) launched its first major consumer campaign for Bitcoin on October 1, 2026, targeting approximately 60 million "Bitcoin-curious" Americans. The campaign, themed "Some things don’t make sense. Bitcoin does," emphasizes Bitcoin's capped supply and decentralized nature to address concerns over economic instability. This initiative builds on previous efforts, including the 2025 "Bitcoin is Everyday Money" policy campaign and the integration of Bitcoin services across Cash App, Square, and Bitkey. As of early 2026, Block held 8,883 BTC in its corporate treasury.