From Points to Tokens: The Future of Airline and Hotel Loyalty Programs

Traditional airline and hotel loyalty programs face structural limitations, including limited transferability, expiration dates, and lack of transparency. The integration of blockchain technology and Web3 tools, such as loyalty tokens and NFTs, offers a potential shift toward a more flexible architecture. This transition could enhance traveler flexibility while creating new operational and commercial opportunities for the tourism industry, potentially leveraging stablecoins and Layer 2 blockchains to overcome the inefficiencies of closed-database point systems.