OpenAI: Apple integration of ChatGPT falls short of expectations

According to court documents cited by the Financial Times, OpenAI found that the integration of ChatGPT into Apple Intelligence resulted in lower-than-expected weekly active user growth and subscription conversions. The integration requires users to manually enable ChatGPT, which may have limited adoption. While users can access ChatGPT via Siri and system writing tools, Apple retains control over the AI entry points and model selection. OpenAI had anticipated that the iPhone user base would drive significant growth, but results have underperformed. Apple has since selected Google Gemini as a model foundation for the new Siri AI.