Bybit Rebrands to 'Make Your Move' as It Expands Into Full-Stack Financial Platform

Bybit has launched a new global brand theme, 'Make Your Move,' signaling its transition from a crypto exchange to a comprehensive financial platform. The company now integrates crypto, stocks, gold, forex, and derivatives, alongside payment and wealth management services. As part of the rebrand, Bybit introduced a new visual identity featuring a stylized orange 'I' to symbolize individual agency. Currently, the platform serves over 80 million registered users across 181 regions.