Apple's iPhone Duo launch and the 'Sell the News' market phenomenon

Following Apple's September 10, 2026, event featuring the iPhone 18 Pro and the new iPhone Duo, market analysts are examining the 'Sell the News' behavior. Despite high expectations driving AAPL stock to record highs, the actual product launch triggered profit-taking and volatility. The report highlights that while Apple maintains control over its ecosystem, the hardware supply chain remains sensitive to capital expenditure shifts and market expectations.