Morgan Stanley projects China's consumer AI market to reach 294 billion yuan by 2030

Morgan Stanley estimates that the monetizable revenue from consumer AI in China could grow from 54 billion yuan in 2026 to 294 billion yuan by 2030. The report, titled 'Consumer AI in China: Beyond the Chatbot Battle,' highlights that 99% of this revenue is expected to come from transaction commissions and advertising, rather than subscriptions. China currently leads the U.S. in AI adoption, with 80% of surveyed Chinese users utilizing AI for personal tasks weekly, compared to 54% in the U.S. This high adoption is attributed to the deep integration of AI into China's existing social media, e-commerce, and payment ecosystems.