Ethena Labs Launches Ethena Pay on Avalanche

Ethena Labs founder and CEO Guy Young has introduced Ethena Pay, a self-custodial money application built on the Avalanche network. The platform integrates dollar-denominated savings, a Visa spending card, and global transfer capabilities. The initiative aims to explore the economic benefits of controlling the full technology stack and to expand the reach of stablecoin products to mainstream users unfamiliar with cryptocurrency.