Goldman Sachs Maintains Buy Rating on Meta, Sets $725 Price Target

Goldman Sachs issued a report on September 13, 2026, maintaining a buy rating on Meta with a 12-month price target of $725. The report highlights Meta's new Muse AI agent, which shifts consumer AI from passive chatbots to autonomous task execution. Goldman Sachs notes that Meta's primary competitive advantage lies in its massive scale and distribution across its platforms, including Facebook, Instagram, and WhatsApp. While privacy concerns and execution risks remain, the firm views Meta as a company successfully transitioning toward productive and monetizable computing.