Goldman Sachs: Carrier Subsidies Offset iPhone 18 Pro Price Hike

Goldman Sachs reported that Apple's new iPhone 18 Pro and Pro Max models increased in price by $100, starting at $1,199 and $1,299 respectively. However, carrier subsidies from AT&T and T-Mobile provide up to $1,200 in credits, allowing for zero-cost acquisition of the iPhone 18 Pro under specific plans. The firm maintains a 'buy' rating for Apple with a $360 target, noting that product premiumization will support average selling prices.