Dee Goens Appointed CEO of Zora as Jacob Horne Steps Down

Zora co-founder Dee Goens has taken over as CEO, succeeding co-founder Jacob Horne, who is departing after more than six years. The company has reduced its team to fewer than 10 members and is shifting toward an AI-agent-driven operational model. Zora has pivoted its product focus from the Creator Coins model on Base to supporting trading pairs across various networks, including the recently launched Custom Pairs feature. Additionally, Zora has expanded to Robinhood Chain and Solana, enabled cross-chain trading, and removed fees for DMs and comments.