Goldman Sachs Analyzes Apple's New Product Lineup and Pricing

Apple unveiled the iPhone Duo, iPhone 18 Pro series, Apple Watch Series 12, Ultra 4, and AirPods 5. The iPhone Duo, Apple's first foldable device, is priced at $1,999. The iPhone 18 Pro and Pro Max saw a $100 price increase, though carrier subsidies from AT&T and T-Mobile offer up to $1,200 in trade-in credits, effectively offsetting the cost. Goldman Sachs maintained a 'buy' rating for Apple with a $360 price target, citing that premium product trends will support revenue growth despite potential shipment declines for lower-end models in early 2027.