New Financial Marketing Regulations to Take Effect on September 30

The Administrative Measures for Online Marketing of Financial Products, issued by the People's Bank of China and seven other departments, will officially take effect on September 30, 2026. The regulation aims to clarify the boundaries between finance and technology. It does not ban online marketing of financial products but mandates that such activities must occur on platforms owned by financial institutions or their legally established accounts on third-party platforms. Furthermore, marketing personnel must be licensed professionals authorized by the finan