World Gold Council: Gold Annualized Returns at 5% Driven by Long-term Wealth Storage Demand

The World Gold Council (WGC), alongside twelve retail brands including Caibai Jewelry, Chow Tai Fook, Chow Sang Sang, and Lao Feng Xiang, released the '2026 China Gold Jewelry Retail Trend Insights.' Despite a 30% year-on-year decline in gold jewelry consumption volume to 136 tons in the first half of 2026, total consumption value rose 5% to 143.7 billion yuan. The market is shifting toward daily self-use consumption as retail stores undergo consolidation.