Deutsche Bank Upgrades Netflix to Buy Following Recent Stock Decline

Deutsche Bank analyst Bryan Kraft has upgraded Netflix (NFLX) stock from 'Hold' to 'Buy,' viewing the recent price drop as a buying opportunity. Despite lowering the price target from $100 to $95, the new target suggests a potential upside of approximately 37% from Monday's closing price. Netflix shares have fallen over 14% in September and are down more than 26% year-to-date in 2026. While concerns regarding user engagement metrics recently led Wells Fargo to downgrade the stock to 'Underweight,' Deutsche Bank argues that the market is overreacting to short-term signals and overlooking Netflix's global scale and structural competitive advantages.