Crypto investors turn to 'dopamine shopping' amid market stagnation

Crypto investors with stagnant portfolios are increasingly engaging in 'dopamine shopping,' a trend that involves browsing and simulating the purchase of luxury goods without actually spending money. Originating in South Korea, the practice allows users to experience the thrill of high-end consumption without financial consequences. Platforms like Dopamine Shop and FoodNeverComes have gained significant traction, with the latter recording over 2.7 million visitors since June 2026. The trend has been embraced by the crypto community as a new form of digital escapism.