Seoul's 'Belt Hat' Collaboration Goes Viral in Japan

A 'belt hat' created through a collaboration between the Seoul city brand 'SEOUL MY SOUL' and traditional knot brand ONGO has become a viral hit in Japan. Following a post by a Japanese user on X that garnered 2.7 million views, the hat, priced at 63,000 KRW, has seen high demand. Seoul city officials noted that the item's popularity highlights the global competitiveness of designs incorporating traditional Korean elements.