Apple Faces $2.7 Billion Class-Action Lawsuit Over App Tracking Transparency Policy

Apple is facing a class-action lawsuit in London seeking 2 billion pounds (approximately $2.7 billion) in damages. Filed by former UK Competition and Markets Authority official Ann Pope, the lawsuit alleges that Apple's 2021 App Tracking Transparency (ATT) feature unfairly restricts third-party developers while granting Apple's own advertising ecosystem an anti-competitive advantage. The plaintiffs argue that Apple applies a double standard, requiring third-party apps to obtain explicit user authorization for tracking while exempting its own personalized ad